AoFrio Team

Greg was appointed CEO of AoFrio in May 2021. He brought extensive experience leading marketing, procurement, supply chain, manufacturing, process engineering, IT and HR teams across his multi-decade career.

Prior to AoFrio, he spent eight years working at Orion Health, where he started as Executive Vice President Clinical Workflow and Business Transformation and spent four years as Chief Operating Officer.

Greg, along with the whole AoFrio team, is wholly committed to growing AoFrio and delivering clear customer insights, sustainable transformative technologies and a connected advantage for customers around the world.

After more than ten years at AoFrio, Howard has been instrumental in driving the organisation’s strategy to become a hardware-enabled, SaaS company. He is also responsible for all financial and administrative operations across AoFrio, and brings a wealth of experience from previous roles.

Prior to joining AoFrio, Howard spent 14 years working as the CFO and then CEO of NZ-listed engineering business, Mercer Group (now MHW Automation).

As VP of Product, Genevieve leads the development and execution of a product vision and roadmap that complements and delivers to AoFrio’s business strategy.

Prior to joining AoFrio, Genevieve gained over 20 years’ experience in developing, implementing, and commercialising solutions in complex global environments, working with technology companies including Orion Health, Vista Entertainment Solutions and Qrious, as well as large enterprises and government entities such as Air New Zealand, Auckland Council and Te Toka Tumai.

James, formerly Managing Director at iSOFT, General Manager at DXC and most recently Chief Revenue Officer at Orion Health, leads AoFrio’s regional sales and service teams.

James has extensive experience in SaaS sales strategy, new market entry and leadership, which aligns well with AoFrio’s growth ambitions.

Danielle has been a part of the AoFrio team since April 2022. She joins the AoFrio Exec team with a focus on supporting the AoFrio team with executive programs and strategic initiatives. This includes the sustainability and ESG program for Aofrio.

Prior to starting at AoFrio Danielle most recently held roles with technology companies like Tesla and Workday managing multiple projects and implementing new strategic processes.

Marc started at AoFrio as a Programme Manager for sustaining engineering in 2013. As Executive Vice President Operations Marc is responsible for AoFrio’s day-to-day leadership, supply chain and operations, as well as delivery of all hardware, software, and development programs.

Prior to joining AoFrio Marc worked as a project manager for Electrix managing multiple projects, budgets, and multidisciplinary teams.

Rami Elbeltagi joined AoFrio in October 2022 as executive Vice President of Engineering and IT. His role focuses on leading the engineering & IT teams to develop products and solutions to keep AoFrio delivering clear customer insights, sustainable transformative technologies and a connected advantage.

Passionate about creating great customer-focused solutions and collaborative product teams that drive business growth and value. With over 15 years’ experience in product development, Rami brings extensive experience leading cross-functional engineering teams (software, hardware, firmware and mechanical) to AoFrio.

Prior to AoFrio, Rami has developed strong leadership, product design and agile innovation experience in large organisations. Most recently as Group Chief Engineer at Fisher & Paykel Appliances. Rami holds a master’s degrees in business administration (MBA) and in mechatronics (ME) and is PMP certified.

Outside of work, Rami enjoys playing sport such as football, squash and swimming.

Cheryl Camargo joined AoFrio in September 2018 as Commercial Manager for Brazil, and in May 2021 promoted to the role of Sales and Customer Manager, South LATAM.

Based in Brazil, Cheryl is responsible for developing the South LATAM market. She has over 15 years’ experience across engineering, sales, business development and innovation gained across 30 countries. She is fluent in Portuguese, English and Spanish.

Jorge Civeira has been Sales and Customer Manager for Latin America since January 2020. Starting at AoFrio in April 2017, he has 12 years of experience in commercial refrigeration, working with leading carbonated drinks, beer, dairy, ice-cream, and meat brands throughout Latin America.

Based in the Istanbul office, Ali Karahasanoglu leads the sales activities of the Europe, Middle East and Africa regions. His key responsibilities include customer relationship management, business development, commercial, logistics and financial activities within the region.

In recent years he has helped spearhead the successful entry into the European market with display cases for commercial refrigeration and supermarkets, with the help of our new series of fan motor solutions. The aim is to continue progressing in this area, with a focus on the IoT segment and proximity marketing solutions.

He is one of the longest serving members of the team and has witnessed the journey from the early technology concept days to now leading our industry with commercial products and servicing the world’s biggest brands and manufacturers.

Charles joined AoFrio in 2024 after serving as the General Manager of AB InBev Norway & Denmark – selling the world’s most valuable beer brands. Today, he leads AoFrio’s western European sales, business development, and customer success.

As a U.S. Army veteran and manager with 12+ years experience across FMCG, non-profit, & defense sectors, Charles brings a wealth of industry-specific knowledge and is a trusted advisor for our customers refrigeration and commercial needs.

As the Head of Marketing, Adam is responsible for leading AoFrio’s brand and product marketing team. His responsibility stretches across PR, market awareness and sales conversion activities. He is supported by a team based across the key markets AoFrio operates within.

Prior to joining AoFrio Adam was most recently Head of Marketing at Samsung and before that held senior marketing positions at Microsoft, Spark, and Vodafone. Adam’s understanding of big brand tech marketing has played a key role in the launch of the AoFrio brand.

St. John Vuetilovoni joined AoFrio in 2023. He is based in New Zealand and leads the sales and customer success activities across the Asia Pacific region.

With 20+ years of experience across international markets, with a range of innovative technologies, and customers ranging from community groups to start-ups and blue chip multi-nationals, St John is well suited to support the success of our diverse range of customers in the region.

With a proven track record in leading high-performing teams and delivering complex software solutions, Simon brings a wealth of experience to AoFrio. His recent tenure as Executive Vice President of Delivery at Orion Health involved overseeing global SaaS software implementations and driving strategic initiatives.

At AoFrio, Simon leverages his expertise in operational excellence, commercialisation, and program management to contribute to AoFrio’s mission to lead the charge towards a more sustainable food and beverage industry. He is committed to driving innovation, optimising processes, and delivering exceptional results for both AoFrio and its customers.

Federico Müller is a commercial leader with deep expertise in IoT, refrigeration technology, and customer success. As Commercial Director for South America at AoFrio, he drives regional growth, leads high-performing teams, and fosters lasting customer relationships. With over three years at AoFrio and a proven track record in strategic execution, Federico is passionate about delivering innovation and value across the cold chain ecosystem.